The Rationale​

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Understanding the client/commission (press release)

 

Aspects that will have an impact on the ideas produced and their suitability for securing the commission:

 

• The purpose of the commission (introduction)

• Ethos and reputation of the client  (show you understand the client by explaining how important they are with what they want to achieve)

• Themes or subjects they wish to explore (Clarify the client's intentions, what they want to happen)

• The message they want to communicate

• Who or what they are targeting (impact).

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In your introduction, write about the purpose and your understanding of the client brief:

 

• What are they (the client) trying to achieve?

• What message are they trying to put across/ communicate?

• Why is this important to the UK?

• What would the impact be for the Target Audience?

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Use of research and background material (Press release and Infographic sheet)

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• Information about the target audience (identity by narrowing down the information to a particular Audience)

• Data analysis from charts and tables of information (analysis of the information you have been given)

• Appropriateness of response for the target audience (what platform are you going to choose - Audio/website/leaflet/moving image)

• Consideration of product and platform to audience. (write about how you are going to get the product to the audience)
   

Write about the information/data/statistics they have provided for you:

 

• What is the information telling you? (describe the data and what it implies, describe and explain)

• Write about how you have been able to identify a Target Audience using this information.

• Identify which platform would suit the audience, explain why.

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