The Pitch - 350 Words 

You need to be able to persuade clients and commissioners in limited time or space that
they have a good solution to their brief. A pitch is where the initial outline of the idea is

communicated in a concise and effective way to ‘sell’ your idea:

 

• Persuasiveness. Make sure you are using persuasive language.
   

• An overview of the product and idea you have decided on.
   

• A clear justification of how your idea meets the commission, linking to your target audience, the theme and intended message.
   

• Use of terminology and specialist language
   

• Structure of the pitch (look at the higher mark example for how the pitch has been constructed)
   

• A concluding statement, emphasise the strength of your product.

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Top mark example below:

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My product is a 30-second video advertisement named ‘The Lesson’ for the non-for-profit organisation Switch Off based in the UK that will gain attention, convey the message at heart accurately and change the habits of teenagers, ensuring that the next generation of those taking GCSEs are prepared more than ever. My product deals with themes of addiction to devices, the ability to change, showing the need to concentrate now and make the most of the available time and self-determination and drive to make a change.

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The target audience for my product is 15-18 year olds, as these are the age group that are most addicted to their phones and that need to break out of that addiction more than anyone else, due to their upcoming important exams that will shape their future, and my product is able to do just that and more. My 30-second advertisement is a unique take on the drastic situation at hand. The advert opens in a classroom with 30 students, the teacher is at her desk and the students are using their phones under desks and in their blazers. The teacher gets up from her desk to hand out sheets, these sheets aren’t what we’re expecting them to be. These sheets have dark messages on them that infer where each child’s future is heading to with the way they are currently acting.

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These messages include ‘jobless’, ‘homeless’ and ‘inexperienced’. The students do not even realise that these sheets are being handed out to them as they’re all paying attention to their phones. This is until one of the students looks up and sees the message, turns to their friends who then realises they also have similar sheets. The students then begin to shut off their phones and do work, and over time, positive remarks appear on their sheets such as ‘hard working’ and ‘world class. The advert concludes with the voiceover ‘if you could see the problem, you’d stop.’ As we see

visuals appear on the interactive whiteboard, showing statistics that were found by myself in my questionnaire that will show audiences how severe of a problem this really is. It will conclude with the Switch off logo, website link and social media links for guidance on how the audience can make a change too.

 

This meets the commission as it will encourage the target audience that they can make a drastic change through the use of changing something that in reality is extremely a small deal. My idea should be picked as it is an extremely unique and effective take on a subject that will dramatically gain attention from many, especially the target audience that need reaching out to. It will be extremely good value for money, and will most importantly enforce a change in youngsters, ready for them to take their GCSEs. There is no doubt that this idea is most certainly the one to invest in.

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