The Pitch - 350 Words 

You need to be able to persuade clients and commissioners in limited time or space that
they have a good solution to their brief. A pitch is where the initial outline of the idea is

communicated in a concise and effective way to ‘sell’ your idea:

 

• Persuasiveness. Make sure you are using persuasive language.
   

• An overview of the product and idea you have decided on.
   

• A clear justification of how your idea meets the commission, linking to your target audience, the theme and intended message.
   

• Use of terminology and specialist language
   

• Structure of the pitch (look at the higher mark example for how the pitch has been constructed)
   

• A concluding statement, emphasise the strength of your product.

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Top mark example below:

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I am excited to present to you an out of this world and unforgettable concept which will have people protected from online scams. I have chosen to respond to the viral video commission and will create a fast paced, comedic and impactful 2 minute video that will not only educate the audience but will also keep them entertained. Inspired by the Ghostbusters, I will put a modern spin on online safety.
 

Instead of chasing ghosts, SCAMBUSTERS will tackle real word villains. The video will combine humour, nostalgia and scam safety tips in a way that's understandable to today's social media audience.
 

Imagine this, a young adult receives a suspicious email on their phone. There about to click it when ....BAM! The lights flicker and dramatic music kicks in as the SCAMBUSTERS burst onto the scene to save the day.
 

A remixed version of the Ghostbusters theme tune will play and the elite scam fighting team will jump into action. Due to the large budget stated in the press release this SCAMBUSTERS team will be led by none other than Hollywood's finest, Brad Pitt. Armed with weapons such as the Phish Detector 3000, the SCAMBUSTERS will work together to defeat the scammers and protect the vulnerable young adults.

The action will unfold in a visually striking digital scam zone in which the team will battle scam themed villains such as the Phantom Phisher and the Catfish Demon. Each villain represents real threats, brought to life with imagination and humour. Through the use of witty dialogue and dynamic action the SCAMBUSTERS will drop scam safety tips in memorable ways. Brad Pitts one liner

"Stop. Think. Don't click" will be stuck in the audience head all day. The video will end will an epic hero shot and invitation to visit the Scambusters.org.uk. Alongside a #SCAMBUSTERS to encourage viewers to share the message.

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The video is designed to educate, entertain and go viral. With my experience in adverts I believe SCAMBUSTERS will be the most talked about scam safety organisation from the minute it's released in 2026.
 

Let's make cyber safety unforgettable.

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